Neon Nexus
The Challenge
The brand was previously hosting high-hype product drops on a standard template that would crash under pressure. Furthermore, static 2D images failed to convey the complex textures of their fabrics, leading to high return rates.
The Solution
We engineered a headless architecture using Shopify Plus for the backend and a custom React frontend. We integrated Three.js/WebGL to create interactive 3D product models that users can rotate and zoom, all optimized to load instantly even on mobile networks.
The Results
The new platform handled their largest drop to date with zero downtime. The interactive 3D models increased user engagement time by 200% and drastically reduced return rates by giving customers a better sense of the product before buying.
“Haywire didn't just build a website; they built a digital flagship store that sets the standard for our entire industry. The 3D tech is a game changer.”
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