Content PlatformService / Product UX
Story Projects
01
Project brief
A unified publishing platform that made local changemaker stories easier to discover, share, and maintain.
- Client
- Entrepreneurial Story Projects
- Role
- Web Design & Development
- Year
- 2025
- Disciplines
- Content strategy · CMS · Information architecture
02
The difference
The work, in numbers
- +45%
- Pages per session
- −50%
- Bounce rate
- +35%
- Unique visitors
03
The challenge
What needed to change
Stories about local entrepreneurs and innovators were scattered across several platforms. That made the material difficult to find and limited the organization’s ability to show the depth of its work or build sustained community participation.
04
The approach
How we built it
We created a central content platform with a scalable publishing workflow, structured categories, filters, related-content suggestions, and community submission tools. The system makes regular publishing manageable while giving visitors clearer paths through a growing story archive.
05
The outcome
What changed
Page views per session increased by 45%, average session duration increased by 30%, bounce rate fell by 50%, user submissions increased by 20%, and unique visitors grew by 35% during the first three months.
06
Scope of work
What we delivered
- Content strategy
- Information architecture
- Content management system
- Search and filtering
- Community submission tools
