Digital Press KitService / Digital Branding
Music Producer Press Kit
01
Project brief
A cost-conscious online press kit that packaged music, biography, media assets, and contact information into one easy-to-share destination.
- Client
- Haywire Music
- Role
- Web Design & Development
- Year
- 2025
- Disciplines
- Web design · Content systems · Media integration
02
The difference
The work, in numbers
- +50%
- Monthly traffic
- +30%
- Inquiries and collaborations
- +25%
- Social followers
03
The challenge
What needed to change
A Seattle music producer needed a visually engaging but affordable way to share work with collaborators and media. The experience needed to bring music, biography, press materials, downloadable assets, and contact information together without creating ongoing maintenance overhead.
04
The approach
How we built it
We customized a lightweight Google Sites system around the producer’s visual identity, embedded music and video, organized downloadable press assets, simplified navigation, and added basic search optimization and analytics.
05
The outcome
What changed
During the first two months, monthly traffic increased by 50%, time on the site increased by 40%, inquiries and collaboration offers increased by 30%, and social followers increased by 25%.
06
Scope of work
What we delivered
- Content strategy
- Google Sites development
- Audio and video integration
- Search optimization
- Analytics
