Enterprise UXService / Product UX
OneForma
01
Project brief
A workflow and interface redesign that made high-value actions easier to find, reduced friction, and created a scalable foundation for future product improvements.
- Client
- Centific / OneForma
- Role
- UX Design / Product Design
- Year
- 2025
- Disciplines
- User research · Product design · Prototyping · Analytics
02
The difference
The work, in numbers
- +30%
- Engagement
- −20%
- Drop-off
- 5-figure
- Annual revenue increase
03
The challenge
What needed to change
Centific’s OneForma platform had low engagement and high drop-off in its primary workflow. Important actions were difficult to find, the experience did not reflect how top users worked, and those friction points were limiting retention and revenue.
04
The approach
How we built it
We partnered with product leadership, community management, and engineering to turn survey findings, support tickets, and direct user feedback into a clearer workflow. We created and tested prototypes, simplified navigation, prioritized critical actions, and established tracking for engagement, retention, and task completion after launch.
05
The outcome
What changed
The redesigned workflow increased engagement by 30%, reduced drop-off by 20%, and contributed an additional five-figure increase in annual revenue. It also established reusable patterns for continued product improvements.
06
Scope of work
What we delivered
- User research
- Workflow redesign
- Wireframing and prototyping
- Usability testing
- Performance measurement
