Conversion WebsiteService / Websites
CCP North
01
Project brief
A clarity-first website and guided quote flow that helped non-print buyers understand complex services and submit more complete project requests.
- Client
- CCP North
- Role
- Web Design & Development
- Year
- 2025
- Disciplines
- Web design · Content strategy · Quote flow · Analytics
02
The difference
The work, in numbers
- +150%
- Qualified quote requests
- +10/mo
- Additional qualified requests
03
The challenge
What needed to change
CCP North needed to explain its relationship with Capitol City Press, make technical capabilities understandable to non-print buyers, and reduce incomplete quote requests. Prospects were either leaving, choosing online vendors, or contacting the team without enough information for an accurate estimate.
04
The approach
How we built it
We reorganized the site around high-intent product categories, clarified the brand relationship in plain language, and added practical guidance and business-focused trust signals. A guided quote process now collects quantities, sizes, timing, delivery preferences, and production files while still supporting customers who are unsure about specifications.
05
The outcome
What changed
Qualified quote requests increased by 150%, adding approximately 10 qualified requests per month. Prospects also began referencing specific product pages when contacting the team, indicating stronger self-service behavior and buyer confidence.
06
Scope of work
What we delivered
- Website strategy
- Information architecture
- Conversion-focused copy
- Quote-flow design
- Conversion tracking
