CCP North
The Challenge
CCP North is a commercial printing company in Bellingham and an offshoot of Capitol City Press. The website needed to do three hard things at once: clearly explain what CCP North is (and how it relates to Capitol City Press), make capabilities understandable to non-print buyers, and reduce quote friction caused by missing specs and unclear file handoff. Without that, prospects either bounced, defaulted to online print vendors, or contacted the team without enough information to produce an accurate quote quickly.
The Solution
We clarified brand and relationship positioning with a plain-language explanation of CCP North vs Capitol City Press and what each location is best suited for. We organized the site around high-intent product categories (the jobs buyers actually search for), each with lightweight guidance and examples of finished work. We built a quote request flow that gathers what production teams need to respond accurately—quantities, sizes, turnaround, delivery/pickup, files—and included “not sure” options that still keep requests usable. We added trust signals tailored to business buyers (turnaround expectations, proofing steps, industries served, and quality/process assurances) without overpromising. We implemented measurement so the team can see what’s working, such as tracking quote form submissions and contact clicks as conversion events.
The Results
Increased qualified quote requests by 150%. Improved buyer confidence and self-serve behavior: prospects referenced specific product pages when reaching out.
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