Maintained search visibility
Priority keywords and core landing pages keep their equity through launch and reindexing.
// SITE_MIGRATION
Site migrations without performance loss.
Upgrade your stack with a controlled migration plan that protects rankings, preserves content equity, and keeps your site fast for customers and campaigns.
STACK UPGRADES SEO CONTINUITY REDIRECT GOVERNANCE LAUNCH CONTROL POST-LAUNCH MONITORING
// PILLARS
Migration pillars that reduce risk
Every migration is governed by five pillars that keep business visibility and site performance intact.
/01
Content Mapping
Map every legacy URL and page type to a destination template before implementation begins.
/02
SEO Preservation
Retain metadata, heading logic, canonicals, and internal-link equity during rebuild and launch.
/03
Redirect Planning
Create and validate a complete 301 strategy to avoid crawl waste and ranking loss.
/04
QA Testing
Run structured checks for links, analytics, schema, forms, speed, and rendering parity.
/05
Deployment Control
Launch with rollback readiness, release-window controls, and real-time monitoring in place.
// OUTCOMES
Outcomes tied to business performance
Migrations are measured by what matters most: rankings retained, speed improved, and launch risk reduced.
Faster user experience
Modern stack architecture and asset controls improve load and interaction speed.
Lower launch volatility
Structured QA and deployment control limit downtime and post-launch defects.
// STACK_TRANSFORMATION
From legacy stack to modern architecture
A visual migration map keeps teams aligned on what is being replaced, preserved, and improved.
// Current Stack
- Legacy CMS
- Fragmented templates
- Inconsistent URL structure
- Untracked scripts
// Target Stack
- Modern CMS/Framework
- Reusable component system
- Planned URL and redirect model
- Monitored analytics + tags
// PROOF
Migration proof
Advanced Pacific Medical Billing used this migration framework to modernize delivery while protecting acquisition channels.
Advanced Pacific Medical Billing
- Mapped legacy service pages into a cleaner architecture
- Preserved organic entry paths with redirect governance
- Improved page-speed metrics after stack upgrade
// PROCESS
Migration process
We execute migrations in a linear sequence with explicit go/no-go checkpoints.
- // STEP_01
Audit
Baseline content, SEO signals, tech debt, and performance before any move.
- // STEP_02
Plan
Finalize mapping, redirect logic, QA scope, owners, and launch criteria.
- // STEP_03
Migrate
Implement the new stack and move content in controlled batches.
- // STEP_04
QA
Validate parity, analytics, redirects, and conversion paths before release.
- // STEP_05
Monitor
Track rankings, crawl health, and speed trends immediately after launch.
// DELIVERABLES
What your team receives
Each migration closes with documentation your marketing and operations teams can own.
// Migration Documentation
- Content mapping sheet
- Redirect map (legacy URL → destination URL)
- Launch checklist with rollback path
// Validation Assets
- Pre/post QA test log
- Analytics and tag validation summary
- SEO preservation checklist
// FAQ
Site migration FAQ
Will our site experience downtime during migration?
▶
Will our site experience downtime during migration?
▶
Downtime risk is minimized through staged environments, controlled deployment windows, and rollback safeguards. Most migrations launch with little to no customer-visible interruption.
How do you protect rankings during a migration?
▶
How do you protect rankings during a migration?
▶
We preserve on-page signals, implement validated redirect maps, and monitor indexation and keyword behavior immediately after launch.
Can you coordinate with our in-house dev or marketing team?
▶
Can you coordinate with our in-house dev or marketing team?
▶
Yes. We align responsibilities across engineering, SEO, and marketing so approvals and handoffs are clear throughout the project.
// NEXT_STEP
Ready to plan your migration?
Get a migration roadmap that protects SEO, controls launch risk, and upgrades your stack for long-term speed.