// PLATFORMS
- Logo Shopify
- Logo WooCommerce
- Logo Headless (when needed)
// E.COMMERCE
E-Commerce that converts.
If your storefront is slow, hard to shop, difficult to manage, or weak at turning first-time visitors into repeat customers, growth gets harder than it should be. We design, build, and improve e-commerce sites with stronger product pages, clearer paths to purchase, better performance, and a smoother experience across mobile and desktop.
// FIELD_REPORTS.ECOM
Ecom Wins
Examples of the kinds of improvements a stronger storefront can create: clearer shopping paths, better speed, smoother checkout, and more confident repeat buying.
/Musician Press Kit
01
Haywire
Built a cost-effective online press kit for a Seattle-based music producer, designed to showcase work, attract collaborators, and support media outreach.
View Case Study →
/E-commerce (Streetwear)
02
Neon Nexus
Built a high-performance headless Shopify Plus storefront for limited drops, with real-time inventory sync and conversion-focused product experiences.
View Case Study →
/E-commerce (Beauty)
03
Velvet Void
Designed and developed a conversion-focused DTC storefront for a beauty brand with immersive storytelling, modular merchandising, and fast product discovery.
View Case Study →
// ECOM_PROTOCOL
Our Process
A practical sequence that improves the storefront first, then supports cleaner launches and smarter next steps.
- // STEP_01
Review + goals
- // STEP_02
Store structure
- // STEP_03
Build + improve
- // STEP_04
Check + launch
- // STEP_05
Refine
// MIGRATION.SCENARIOS
When a platform change is part of the solution, we plan the move carefully so the storefront stays usable, visible, and ready to sell.
// WIX → SHOPIFY 01 ⌄
// WIX → SHOPIFY
01
⌄ From
Wix
To
Shopify
Move to a stronger commerce foundation with better product control and more room to grow.
// BEST_FOR
Growing stores and more active promotions
// RISKS
3 items ⌄
// RISKS
3 items
- Traffic loss after launch
- Missing product data
- Tracking gaps
// SAFEGUARDS
3 items ⌄
// SAFEGUARDS
3 items
- Redirect checks
- Catalog review
- Tracking verification
// OUTPUTS
3 items ⌄
// OUTPUTS
3 items
- Migration checklist
- Redirect and sitemap plan
- Launch-day review
// WORDPRESS → SHOPIFY 02 ⌄
// WORDPRESS → SHOPIFY
02
⌄ From
WordPress
To
Shopify
Simplify store management and improve checkout reliability while preserving important content.
// BEST_FOR
Content-heavy stores
// RISKS
3 items ⌄
// RISKS
3 items
- Content mismatch
- Design inconsistency
- Shipping or tax issues
// SAFEGUARDS
3 items ⌄
// SAFEGUARDS
3 items
- Content and SEO mapping
- Template review
- Order testing
// OUTPUTS
3 items ⌄
// OUTPUTS
3 items
- Content inventory
- SEO preservation plan
- Test order checklist
// WOOCOMMERCE → SHOPIFY 03 ⌄
// WOOCOMMERCE → SHOPIFY
03
⌄ From
WooCommerce
To
Shopify
Reduce maintenance burden and improve store stability, usability, and speed.
// BEST_FOR
Stores tired of plugin upkeep
// RISKS
3 items ⌄
// RISKS
3 items
- Complex data transfer
- Missing features
- Reporting gaps
// SAFEGUARDS
3 items ⌄
// SAFEGUARDS
3 items
- Migration plan
- Feature review
- Tracking recheck
// OUTPUTS
3 items ⌄
// OUTPUTS
3 items
- Data migration plan
- Lean app plan
- Tracking review
// SHOPIFY → SHOPIFY (REBUILD) 04 ⌄
// SHOPIFY → SHOPIFY (REBUILD)
04
⌄ From
Shopify
To
Shopify (rebuild)
Clean up an overgrown store and rebuild for better speed, conversion, and easier long-term management.
// BEST_FOR
Performance and maintainability
// RISKS
3 items ⌄
// RISKS
3 items
- Too many apps slow the store
- Template inconsistency
- Promo issues after rebuild
// SAFEGUARDS
3 items ⌄
// SAFEGUARDS
3 items
- App audit
- Template cleanup
- Launch testing
// OUTPUTS
3 items ⌄
// OUTPUTS
3 items
- App findings
- Rebuild plan
- Performance baseline
// TEST_AND_LEARN
Next Tests
After launch, we focus on a small, prioritized set of improvements tied to conversion, speed, and repeat buying.
The exact plan comes from your store data, but common starting points include:
INSTRUMENTATION QA EXPERIMENT LOGS REPLAYABLE RESULTS
EXPERIMENT_SIGNAL
+0.6
pp
Lift in conversion · Split: 50/50 · Confidence: 95%
GUARDRAILS
AOV: OK
Refunds: OK
Bounce: OK
CONVERSION_FUNNEL
4.8% Tracking coverage Details
4.8%
TARGET
5.0%
HOT_STEP
SHIPPING
Drop-off: -18%
Product view 100%
Add to cart 46%
Checkout 28%
Purchase 19%
NEXT_ACTIONS
- Remove non-essential fields
- Clarify delivery promise
- Auto-detect address
MEASUREMENT_HEALTH 97 % Tracking coverage Details
97
%
STATUS
VERIFIED
COVERAGE
42/42 events validated
HOLDOUT
Enabled
SPLIT
Randomized
PIPELINE_CHECKS
Events validated
42/42 Attribution map
OK Bot filtering
ON Sampling
OFF // STACK.INTEGRATIONS
Lean Stack
We recommend a lean e-commerce stack based on your store size, shipping needs, and growth goals.
We avoid bloated app stacks. If a tool is not clearly helping the store perform better, it should not stay.
// PAYMENTS
- Logo Shop Pay
- Logo Stripe
- Logo PayPal
// SHIPPING
- Logo Shippo
- Logo ShipStation
- Logo Carrier rates
// ANALYTICS
- Logo Google Analytics 4 (GA4)
- Logo Meta Pixel
- Logo Server-side tracking (optional)
// EMAIL/SMS
- Logo Klaviyo
- Logo Mailchimp
- Logo Postscript
// CAPABILITY.MODULES
What We Improve
The priority is a better-performing storefront first. Once that foundation is stronger, we can support optimization, retention, and ongoing store improvements.
// STOREFRONT
Store design + development
01
We build and improve storefronts that are easier to navigate, faster to load, and better at guiding shoppers toward action.
- Homepage and key page design
- Mobile-friendly storefront UX
- Brand-aligned layout improvements
Product and collection page clarity
02
We improve how products are organized and presented so shoppers can find what they need faster and feel more confident buying.
- Collection structure and filters
- Variant and option clarity
- Search and merchandising improvements
Checkout experience improvements
03
We reduce common points of friction that cause hesitation, confusion, or drop-off before purchase.
- Payment and checkout setup
- Shipping and policy clarity
- Checkout testing and cleanup
// OPTIMIZE
Conversion improvements
01
We improve the pages and moments that most affect buying behavior, especially where shoppers hesitate or leave.
- Stronger product-page messaging
- Trust and clarity improvements
- Cart and checkout friction fixes
Performance + SEO
02
We improve site speed, reduce unnecessary bloat, and support stronger search visibility so more shoppers can find and use the store effectively.
- Image and media cleanup
- Script and app reduction
- Technical SEO improvements
// SUPPORT
Store management support
01
For teams that need ongoing help, we can support launches, updates, fixes, and quality checks so the storefront stays healthy over time.
- Product and promo updates
- Bug fixes and QA
- Ongoing improvement support
Repeat-purchase support
02
We help strengthen the parts of the customer journey that encourage shoppers to come back after the first order.
- Post-purchase experience
- Retention-focused flows
- Store experience improvements tied to repeat buying
// FAQ.ECOM
Questions
Can you migrate my store without losing rankings or data?
▶
Can you migrate my store without losing rankings or data?
▶
Yes, when the move is planned carefully. We map URLs, preserve key SEO details, and verify tracking and checkout before launch.
Do you do one-time builds or ongoing management?
▶
Do you do one-time builds or ongoing management?
▶
Both. Some teams need a focused build or rebuild, while others want ongoing support to keep improving performance and usability over time.
What do you need from me to start?
▶
What do you need from me to start?
▶
Usually product data, brand assets, shipping rules, and platform access. We provide a clear checklist so the process starts cleanly.
// ECOM.GO
Ready to fix a slow or underperforming store?
We can review your storefront, identify the biggest problems affecting conversion and usability, and build a clearer plan for improvement.