// E.COMMERCE

E-Commerce that converts.

Launch or manage a storefront engineered for mobile buyers, clean tracking, and measurable growth.

// FIELD_REPORTS.ECOM

Ecom Wins

Real outcomes tied to customer behavior: speed, clarity, and conversion.

View All Work
/Musician Press Kit
01

Haywire

Built a cost-effective online press kit for a Seattle-based music producer, designed to showcase work, attract collaborators, and support media outreach.

View Case Study →
/E-commerce (Streetwear)
02

Neon Nexus

Built a high-performance headless Shopify Plus storefront for limited drops, with real-time inventory sync and conversion-focused product experiences.

View Case Study →
/E-commerce (Beauty)
03

Velvet Void

Designed and developed a conversion-focused DTC storefront for a beauty brand with immersive storytelling, modular merchandising, and fast product discovery.

View Case Study →
View All Work
// ECOM_PROTOCOL

Our Process

A build sequence that keeps decisions moving and prevents rework.

  1. // STEP_01

    Audit + goals

  2. // STEP_02

    Store structure

  3. // STEP_03

    Build + configuration

  4. // STEP_04

    Tracking + QA

  5. // STEP_05

    Launch + iteration

// MIGRATION.SCENARIOS

Migrations

// WIX → SHOPIFY
01
⌄
From
Wix
To
Shopify

Move to a stronger commerce foundation with better catalog control and app ecosystem.

// BEST_FOR
Growing catalogs and promotions
// RISKS
3 items
⌄
  • URL loss and traffic drops
  • Variant data missing
  • Tracking gaps at launch
// SAFEGUARDS
3 items
⌄
  • Redirect map validation
  • Import QA for catalog
  • Event tracking verification
// OUTPUTS
3 items
⌄
  • Migration checklist
  • Redirect + sitemap plan
  • Launch-day verification pass
Discuss This Move
// WORDPRESS → SHOPIFY
02
⌄
From
WordPress
To
Shopify

Simplify management and improve checkout reliability while keeping key content pages.

// BEST_FOR
Content-heavy stores
// RISKS
3 items
⌄
  • Content structure mismatch
  • Design parity drift
  • Tax/shipping edge cases
// SAFEGUARDS
3 items
⌄
  • Content + SEO mapping
  • Template parity plan
  • Shipping/tax test matrix
// OUTPUTS
3 items
⌄
  • Content inventory
  • SEO preservation plan
  • Test order suite
See Checklist
// WOOCOMMERCE → SHOPIFY
03
⌄
From
WooCommerce
To
Shopify

Reduce maintenance overhead and improve store stability and speed.

// BEST_FOR
Reducing plugin maintenance
// RISKS
3 items
⌄
  • Order history migration complexity
  • Feature parity gaps
  • Attribution mismatches
// SAFEGUARDS
3 items
⌄
  • Data export/import plan
  • Feature parity review
  • Analytics revalidation pass
// OUTPUTS
3 items
⌄
  • Data migration plan
  • Lean app stack plan
  • Tracking comparison report
Plan The Cutover
// SHOPIFY → SHOPIFY (REBUILD)
04
⌄
From
Shopify
To
Shopify (rebuild)

Clean up an overgrown theme/app stack and rebuild for conversion and maintainability.

// BEST_FOR
Speed and maintainability
// RISKS
3 items
⌄
  • App bloat hurts speed
  • Template inconsistency
  • Promo logic regressions
// SAFEGUARDS
3 items
⌄
  • App audit + removal plan
  • Template system rebuild
  • Promo regression testing
// OUTPUTS
3 items
⌄
  • App audit findings
  • Rebuild plan + milestones
  • Performance targets baseline
Audit My Store
// TEST_AND_LEARN

Experiment Backlog

Post-launch, we run a prioritized test queue based on impact and effort—measured against revenue.

Examples below are typical starting points; the real queue comes from your store data.

View experiment log
INSTRUMENTATION QA EXPERIMENT LOGS REPLAYABLE RESULTS
EXPERIMENT_SIGNAL
+0.6
pp
Lift in conversion · Split: 50/50 · Confidence: 95%
GUARDRAILS
AOV: OK
Refunds: OK
Bounce: OK
CONVERSION_FUNNEL
4.8%
Tracking coverage
Details
TARGET
5.0%
HOT_STEP
SHIPPING
Drop-off: -18%
Product view
100%
Add to cart
46%
Checkout
28%
Purchase
19%
NEXT_ACTIONS
  • Remove non-essential fields
  • Clarify delivery promise
  • Auto-detect address
MEASUREMENT_HEALTH
97
%
Tracking coverage
Details
STATUS
VERIFIED
COVERAGE
42/42 events validated
HOLDOUT
Enabled
SPLIT
Randomized
PIPELINE_CHECKS
Events validated
42/42
Attribution map
OK
Bot filtering
ON
Sampling
OFF
// STACK.INTEGRATIONS

Lean Stack

We recommend a lean stack based on your catalog, shipping complexity, and goals.

We avoid bloated app stacks. If an app doesn’t earn its keep, it gets cut.

// PLATFORMS
  • Logo Shopify
  • Logo WooCommerce
  • Logo Headless (when needed)
// PAYMENTS
  • Logo Shop Pay
  • Logo Stripe
  • Logo PayPal
// SHIPPING
  • Logo Shippo
  • Logo ShipStation
  • Logo Carrier rates
// ANALYTICS
  • Logo Google Analytics 4 (GA4)
  • Logo Meta Pixel
  • Logo Server-side tracking (optional)
// EMAIL/SMS
  • Logo Klaviyo
  • Logo Mailchimp
  • Logo Postscript
// CAPABILITY.MODULES

Build Modules

Start with a clean build, then layer in optimization and ops once the foundation is solid.

// BUILD

Storefront + theme system

01

A storefront structure that stays consistent as products, campaigns, and pages evolve.

  • Homepage system + navigation
  • Core templates + key pages
  • Brand alignment + UI polish

Catalog architecture

02

A product and collection model built to scale—clean filters, tags, and variants that don’t collapse under growth.

  • Collections + filters
  • Variant strategy
  • Search + merchandising rules

Checkout + fulfillment setup

03

Payments, shipping rules, taxes, policies, and testing—configured to reduce friction and prevent surprises.

  • Payment providers
  • Shipping profiles + carrier rates
  • Tax + policy configuration
// OPTIMIZE

Product page conversion upgrades

01

Improve product detail pages to increase add-to-cart and reduce uncertainty.

  • Offer clarity + value framing
  • Trust signals + social proof
  • Variant selection + UX fixes

Cart + checkout friction reduction

02

Remove blockers that kill orders—especially on mobile—without adding app bloat.

  • Shipping expectation clarity
  • Upsells (only when they help)
  • Checkout cleanup + QA

Performance + speed

03

Faster load times and smoother interactions that keep shoppers moving.

  • Image strategy + compression
  • Script/app trimming
  • Core Web Vitals improvements
// MANAGE

Ongoing store ops

01

Weekly improvements, launches, fixes, and QA so the storefront stays sharp.

  • Product drops
  • Promo setup
  • Bug fixes + QA

Lifecycle flows

02

Email/SMS automations that turn first-time buyers into repeat customers.

  • Welcome + abandon flows
  • Post-purchase flows
  • Winback + segmentation

Measurement + reporting

03

Clean tracking, dashboards, and a prioritized improvement queue tied to revenue.

  • Event tracking verification
  • Weekly reporting snapshot
  • Monthly roadmap updates
// FAQ.ECOM

Questions

Can you migrate my store without losing rankings or data?
▶

Yes—when migrations are planned correctly. We map URLs, preserve metadata, and validate tracking and checkout before launch.

Do you do one-time builds or ongoing management?
▶

Both. Many teams start with setup, then add optimization and ongoing ops for continuous improvements.

What do you need from me to start?
▶

Product data, brand assets, shipping rules, and platform access. We’ll provide a checklist.

// ECOM.GO

Ready to launch or rebuild?

We’ll map your catalog, migration path (if needed), and a 30-day optimization queue—then execute with a tight feedback loop.