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B2B Web Refresh

Wandke Accessibility

Project

The Challenge

Wandke Accessibility, a leader in digital accessibility solutions, needed to scale its B2B marketing to reach a broader enterprise audience. The existing site was functional but struggled to communicate the value proposition effectively to enterprise-level clients. It also suffered from outdated aesthetics, a disjointed user experience, and limited integration capabilities, which reduced lead generation and hurt visitor-to-client conversion.

Wandke mobile experience snapshot highlighting prior navigation and messaging constraints.

The Solution

Implemented a full-stack redesign aligned to Wandke’s B2B growth goals, including: (1) a user-centric navigation and modern, clean visual system aligned to brand identity, aimed at enterprise expectations; (2) enhanced lead generation tools such as a dynamic contact form, CRM (Customer Relationship Management) integrations, and automated email marketing workflows; (3) an accessibility-first build that meets high accessibility standards and demonstrates credibility in digital inclusivity; and (4) a scalable backend foundation designed for easy updates and future feature expansion as marketing needs evolve.

Updated Wandke navigation system designed for enterprise clarity and faster pathing.

The Results

Within the first six months after launch, the redesign drove measurable improvements: organic traffic increased by 40% (supported by SEO, Search Engine Optimization, and improved UX), average session duration increased by 35%, bounce rate decreased by 25%, qualified leads increased by 50%, and conversion rate improved by 30% through streamlined communication and follow-up processes. Client feedback emphasized ease of use, a more professional appearance, and stronger alignment with Wandke’s mission.

Final Wandke website redesign that supports lead capture and B2B positioning.
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