Wandke Accessibility
The Challenge
Wandke Accessibility, a leader in digital accessibility solutions, needed to scale its B2B marketing to reach a broader enterprise audience. The existing site was functional but struggled to communicate the value proposition effectively to enterprise-level clients. It also suffered from outdated aesthetics, a disjointed user experience, and limited integration capabilities, which reduced lead generation and hurt visitor-to-client conversion.

The Solution
Implemented a full-stack redesign aligned to Wandke’s B2B growth goals, including: (1) a user-centric navigation and modern, clean visual system aligned to brand identity, aimed at enterprise expectations; (2) enhanced lead generation tools such as a dynamic contact form, CRM (Customer Relationship Management) integrations, and automated email marketing workflows; (3) an accessibility-first build that meets high accessibility standards and demonstrates credibility in digital inclusivity; and (4) a scalable backend foundation designed for easy updates and future feature expansion as marketing needs evolve.

The Results
Within the first six months after launch, the redesign drove measurable improvements: organic traffic increased by 40% (supported by SEO, Search Engine Optimization, and improved UX), average session duration increased by 35%, bounce rate decreased by 25%, qualified leads increased by 50%, and conversion rate improved by 30% through streamlined communication and follow-up processes. Client feedback emphasized ease of use, a more professional appearance, and stronger alignment with Wandke’s mission.

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