B2B Web RefreshService / Email Automation
Wandke Accessibility
01
Project brief
A full website redesign that strengthened enterprise positioning, lead generation, accessibility, and the systems supporting continued marketing growth.
- Client
- Wandke Accessibility
- Role
- Full-Stack Web Design & Development
- Year
- 2025
- Disciplines
- B2B strategy · Accessibility · Development · CRM integration
02
The difference
The work, in numbers
- +40%
- Organic traffic
- +50%
- Qualified leads
- +30%
- Conversion rate
03
The challenge
What needed to change
The existing website did not communicate Wandke’s value clearly to enterprise buyers. Outdated visuals, fragmented navigation, and limited integrations weakened credibility and restricted lead generation.
04
The approach
How we built it
We redesigned the navigation and visual system around enterprise expectations, built stronger lead-capture paths, connected forms with customer relationship management and email workflows, and created an accessible, maintainable foundation that demonstrates the company’s expertise.
05
The outcome
What changed
Within six months, organic traffic increased by 40%, average session duration increased by 35%, bounce rate decreased by 25%, qualified leads increased by 50%, and conversion improved by 30%.
06
Scope of work
What we delivered
- Website strategy
- User experience design
- Accessible development
- Lead-generation systems
- CRM and email integration
