Shawn Martinez

The Challenge

Shawn is an independent residential handyman serving Whatcom County. Most work came through referrals, but the website wasn’t doing its job for new prospects: it didn’t quickly establish trust, it didn’t clarify what kinds of jobs were a good fit, and it didn’t make it easy for someone to contact Shawn with the right details. That created two costs: missed opportunities from people who needed reassurance, and wasted time from inquiries that should have been screened out earlier.

The Solution

We rebuilt the site around a “fast confidence” homepage where identity, service area, core services, and the easiest contact method are visible immediately. We wrote plain-language service descriptions based on how homeowners actually describe problems (not trade terminology). We added a proof section that makes reliability tangible through curated project photos, review highlights (if available), and straightforward expectations (response time, estimate process, typical job types). We simplified the contact flow to reduce friction with tap-to-call and a short form that asks only what’s needed to respond quickly (location, job type, urgency, photos link). We implemented a basic local search setup with clear page titles, service-area signals, and structured content so the site matches local intent searches.

The Results

Increased inbound inquiries from non-referral visitors by 20 per week. Improved lead quality (fewer misfit jobs and fewer “basic questions” calls) with enhanced information access. Reduced back-and-forth before booking by setting expectations up front.

Testimonial

“The site made it easy to know you were the right person. I liked how clear and straightforward everything was.”