Local Service WebsiteService / Websites
Shawn Martinez
01
Project brief
A trust-first website that turned non-referral visitors into qualified inquiries while screening out work that was not a good fit.
- Client
- Shawn Martinez
- Role
- Web Design & Development
- Year
- 2025
- Disciplines
- Web design · Local search · Lead screening
02
The difference
The work, in numbers
- 20+/wk
- Non-referral inquiries
- Fewer
- Misfit job requests
03
The challenge
What needed to change
Most work came through referrals, but new visitors lacked the reassurance and practical information they needed to reach out. The old experience also generated basic questions and inquiries for services outside Shawn’s scope.
04
The approach
How we built it
We rebuilt the site around fast confidence: identity, service area, core services, expectations, proof, and contact options are visible immediately. Plain-language service content, project imagery, tap-to-call functionality, and a short qualification form help visitors make a clear decision before contacting Shawn.
05
The outcome
What changed
The site generated more than 20 non-referral inquiries per week, improved lead quality, and reduced the back-and-forth required before booking by setting expectations earlier.
06
Scope of work
What we delivered
- Website strategy
- Service-area content
- Local search optimization
- Lead-flow design
- Responsive development
