Velvet Void
The Challenge
The previous storefront looked polished but made it hard for shoppers to find core SKUs and compare variants. Merchandising updates were slow, and campaign launches required developer support for routine content changes.
The Solution
We implemented a modular e-commerce architecture using Next.js with Shopify for commerce and Sanity for campaign content. Product templates were rebuilt around decision clarity—benefits, ingredients, and proof points—while collection navigation and filtering were simplified for mobile buyers.
The Results
The rebuild improved product discovery and checkout confidence, lifting product page conversion by 22% and average order value by 17%. The internal team can now launch and adjust campaigns without engineering bottlenecks.
Testimonial
“We finally have a storefront that feels premium and sells like it should. Updating launches is now fast and straightforward.”
Related projects
CCP North
A clarity-first website and quote intake flow for a commercial printer, designed to reduce quote friction and help non-print buyers understand capabilities fast.
Shawn Martinez
A trust-first handyman website built to turn non-referral visitors into qualified inquiries while reducing time wasted on misfit jobs.
Knock On Wood
A dual-path website for residential and commercial handyman work, built to improve commercial-fit leads while keeping residential conversion fast.
Start your build.
If this project is the direction you want, let’s map scope, timeline, and the fastest path to launch.